7 FREE Online Marketing Tools For Small Business We Use (and so should you)

Being a small business owner means that sometimes we’re a little strapped for budget. And we all know that a great website is the best investment you can make for your marketing.

But sometimes you want to do more than just a website. There are plenty of free tools to help you manage and improve your online marketing. Here are our top 7 completely FREE tools!

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Canva

What is it? Canva is a free graphic design tool that helps non-designers produce simple, beautiful graphics. It has hundreds of free templates, graphics and pictures, and many others for sale for $1 each.

Why it’s great. We love Canva because it can take care of simple tasks like social media cover graphics, presentations, email headers, even website ads. It’s worth looking into and learning if you don’t have a big budget for graphic design.

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Buffer

What is it? Buffer is a social media scheduling app that helps you spread out your social media updates. The free version lets you have one profile for each network, as well as ten scheduled updates at a time.

Why it’s great. Buffer finds the best times for posting on each social media channel and posts stuff for you. You can make a Buffer update from any page by using the Chrome app.

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Google Analytics

What is it? Google Analytics is the standard analytics app by the masters of search, Google. Access your website’s statistics and program goals and alerts to keep an eye on every aspect of your website’s visitors.

Why it’s great. Although it’s a bit complex at first, it’s worth learning how to use this free tool offered by Google. The wealth of information on your website this offers is invaluable.

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HelloBar

What is it? HelloBar is a simple full-width bar that appears at the top of your website. You can program it to encourage email signups or social shares, or to A/B test emails and pages.

Why it’s great. The top online marketers have been using HelloBar to increase their email signups. The basic functions are free, and if you’re just starting to build an email list, keeping the HelloBar logo is a fair price.

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Hotjar

What is it? Hotjar is an analytics app that provides heatmaps, usage recordings, conversion funnels, form analysis, polls and surveys, and even live user testing. If you want to look at the specific behaviour of users on your site, it’s a great all-in-one tool.

Why it’s great. The free version offers the basic functions, and they’re enough if you’re just starting out. The data you’ll gather from just the free version is worth the time invested in installing and learning the tool.

LeadIn

LeadIn

What is it? LeadIn is a “lite” version of the well-known inbound marketing tool Hubspot. It all beings with capturing leads with an email address, and you get a database of all your leads and some analytics data.

Why it’s great. If you’re not ready to invest in Hubspot yet (it’s not cheap), LeadIn is the perfect way to get started with inbound marketing. You’ll see how your marketing efforts are working, and you’ll have a nice lead database to start growing your business.

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Sumo

What is it? Sumo is a free WordPress-based tool for all your online marketing needs. It provides many tools, including email lead capture (smart bar, scroll box or welcome mat), heat maps, content analytics, a Google Analytics integration, contact forms, and many more.

Why it’s great. Aside from the Sumo website being an amazing resource for all things internet marketing, it’s basically an all-in-one tool that does a lot of what many separate apps can do. The free functions are practical enough to be worth it, and it’ll serve you well as a basic, all-around tool as you begin to grow your online presence.

Have any other tool to suggest? Let us know in the comments!