Strategic Thinking
Posted in Social Media on Jun 30th, 2010
My colleagues at IdeaZone.ca have been working hard on a number of social media projects, both for our clients, and also for our community. Here’s a sample of some of the work we’ve done to promote both the local social media community, and our greater community. Most recently, I jumped on as Social Media Day [...]
Posted in Business, News, Social Media, Speaking and Presenting, marketing on Feb 24th, 2010
Jon, Katharine, Jodie and I will be exhibiting at the Vancouver Island Real Estate Board technology show on Friday, February 26th in Nanaimo, British Columbia. Here Jon will be demonstrating the website listings features we are able to offer real estate clients on Vancouver Island, and Jodie will be on hand to answer questions about [...]
Posted in News, Social Media on Sep 15th, 2009
IdeaZone.ca has partnered with Sector Learning of Victoria to offer a “Social Media for Business Success” course. This is not a lecture, a seminar, or even a workshop! It is an intensive, small class, hands-on training course designed especially to help small business succeed in Social Media. It is spread over 6 weeks (2 hours [...]
Posted in Social Media on Aug 28th, 2009
My colleague Catherine Novak and I had the opportunity yesterday to work with a number of local non-profit agencies, presenting a 6-hour workshop on social media, presented by Volunteer Victoria. While we talk a great deal about the tremendous opportunity social media offers small business, the opportunities for non-profits are even greater. People who are [...]
Posted in Design, Social Media on Jul 15th, 2009
Everyone wants a Facebook page, or a Twitter account for their business, but often they turn out ugly. Why is this? Usually it’s because you are trying to put your “standard” images into a different standard. To do a really nice job, have your designer use the proper specifications for images, and the result will [...]
On the cutting edge of the marketing business, there are a few newish truisms when it comes to digital media – web 2.0-style design is definitely here to stay, and social media (Facebook, Twitter, LinkedIn, Flickr, YouTube, etc.) is a new, if ever-changing, reality. But we also know that it is important to be pro-active [...]
Posted in Business, News, Social Media on Jun 9th, 2009
As part of our sold out Effective Social Media for Your Small Business seminar, in conjunction with the Greater Victoria Chamber of Commerce, we have produced a handout to help businesspeople get started with using Social Media. Those at the seminar will get a nicely colour-printed version of it, but we wanted it to available [...]
Posted in Business, News, Social Media on May 3rd, 2009
In my capacity as IdeaZone.ca President, I was interviewed on the CFAX Online radio show yesterday. It was a great show. Twitter was the topic of the day, and given the audience, I spoke mostly about using Twitter effectively as a communications tool. Here is the edited version of the interview: Radio Interview – May [...]
