When is comes to local SEO it is very important to have many citations of your business information across the web. It is also important that the information across them are consistent. Citations are mentions of your business information. Specifically your NAP information:
Many times these sites will create listings for you. But the information can be incorrect, or incomplete. You should start by establishing your business information on some sort of standards document. This should include:
- How company name is written
- Local phone number, and toll free number when necessary
- Short form business description (200 characters)
- Long business description (200 – 500 words)
You should then Google your business name, go through the first 5-10 pages, and correct and complete all of the listings.
Deciding when to pay for listings – often these sites will have free and paid options. The paid options could give you a higher placement, guarantee page views, etc. Other times they will ask you to pay more of a membership fee, and there will be other benefits. Assess these carefully, thinking of your target audience and the potential reach. Often it is not necessary to opt for the paid option, as much of the reason we do this is for SEO.
Important Listings for Businesses in Victoria BC
Think Local Victoria
Paid – $250 per year (membership)
Shop in Victoria
Google Places (Google My Business)
Paid – Membership