Entries by Jon Valade

How to do Regular WordPress Updates

In the following video, I do a step by step demonstration on how to do regular WordPress Updates that include the WordPress core, plugins and your active theme. You will find a complete transcript bellow the video as well. If you have any questions regarding this video or any of our services please feel free […]

Writing High Quality SEO Optimized Content for the Web

The goal in writing high quality SEO optimized content for the web is to first satisfy your readers with valuable content and then make sure your content also satisfies the search engine bots. This means that the content must flow and progress naturally down the page while including strategically placed keywords and keyword synonyms. In […]

A Special Digital Marketing Offer for our Clients and Friends

IdeaZone is currently running a special Digital Marketing offer for our clients and friends. Included in this offer is a complete digital marketing solution for only $2,500.00. (or $850.00/month for three months) Here is what is included in our Business Optimizer Package: Site Crawl Is your site showing up in search results? We will examine […]

Appeal To Customers Through Your Website’s Design

There are a number of ways that you can appeal to customers through your website’s design. The following article outlines some of the industry’s best tips to balance the need for good graphic design with good SEO practices. Creating eye-catching visuals, curating high-quality content and organizing relevant SEO is now more important than ever in website […]

Yoast SEO – Victoria WordPress Events Meetup

Hey WordPressers! This post contains the slides from the Yoast SEO WordPress Meetup that happened on November 19th. A big thanks to Q College for the space. If you have any questions or comments please post them below. Yoast SEO for WordPress Overview from IdeaZoneCA Useful links  Information on Yoast update All Yoast WordPress plugins […]

Victoria Business Directories – A Guide For Local Businesses

When is comes to local SEO it is very important to have many citations of your business information across the web. It is also important that the information across them are consistent. Citations are mentions of your business information. Specifically your NAP information: Name Address Phone Number Many times these sites will create listings for […]

Getting Started With SEO For Your WordPress Website

Search Engine Optimization (SEO) is a controversial and commonly misunderstood marketing tactic. SEO is a very real, and accepted tactic that bring incredible potential to many businesses. What Really Is SEO? SEO is not about stuffing keywords into your pages and buying links. It use to be, but if you do that now you will […]

Google’s Mobile Update – What you need to know

In the multi-device world we live in, it’s important to ensure your website is presented well on devices of all sizes. From our experience with small to medium sized businesses, a website can expect to receive 20 – 50% of its traffic from mobile devices. Many North Americans name their phone as their main device […]

IdeaZone, Bold and Daring Design

I was recently asked where I saw IdeaZone’s design style moving in the future, and replied that I wanted us to move backwards – back to our roots. On further reflection, I realized that it was not IdeaZone’s design origins for which I was striving, it was my own. I have found myself thinking of […]

False HDR Effect From a Single JPG Photo with Photoshop

What is HRD Photography… or High Dynamic Range Imaging? “High dynamic range imaging or HDR Photography is a set of methods used in imaging and photography to allow a greater dynamic range between the lightest and darkest areas of an image than current standard digital imaging methods or photographic methods. HDR images can represent more accurately the range of intensity levels found […]

Jon Valade Presenting at WRCUP 2013

I have been asked to Join Richard Clement to present a session at this year’s WRCUP Conference at UVic. Richard and I will be spending this time critiquing websites for journalism students. From the conference’s Facebook Event page… Our conference will take place from March 22-24th at the University of Victoria. We are looking to bring dynamic […]

Facebook Reach

So I thought it might be time to test out the Facebook ads. IdeaZone has been staying consistent at 360 Facebook likes for almost a year. Granted there have been a number of interesting discussions but I really did not think that we were growing on this particular network.  Anyone who has a Facebook business […]