Entries by Jon Valade

Launch Online, BC’s E-Commerce Grant

IdeaZone wants to help you take advantage of this great opportunity and get your business online and thriving through the COVID-19 crisis. The BC Government is offering a grant of up to $ 7,500.00 for you to put towards getting a new eCommerce website.  Businesses looking to improve or promote an existing eCommerce site may […]

Is Someone Really Going to Hack MY Website?

The Importance of Website Security Not having a secured website is like leaving your cash register and front doors wide open. With so much of our information online and ecommerce as a huge source of revenue for many businesses, it’s more important than ever to protect yourself, your site and your customers. Beyond the security […]

2020 Facebook Update

New Facebook Update 2020 dubbed “The New Facebook” Have you noticed that Facebook is looking different these days? Following announcements in late 2019, Mark Zuckerberg and his team have slowly and painstakingly rolled out FB5 (Facebook 2020) for mobile and desktop— all in the name of creating a better, faster user experience. The updates have […]

The End of Google +

It’s official, Google is pulling the plug on Google + as of April 2, 2019—likely to avoid any April Fools’ confusion and explosion of memes poking fun at the failed platform. Ill-fated from the start, the platform hasn’t been particularly popular among consumers and recent stats show a dismal 5 second on page rate for […]

How to do Regular WordPress Updates

In the following video, I do a step by step demonstration on how to do regular WordPress Updates that include the WordPress core, plugins and your active theme. You will find a complete transcript bellow the video as well. If you have any questions regarding this video or any of our services please feel free […]

A Special Digital Marketing Offer for our Clients and Friends

IdeaZone is currently running a special Digital Marketing offer for our clients and friends. Included in this offer is a complete digital marketing solution for only $2,500.00. (or $850.00/month for three months) Here is what is included in our Business Optimizer Package: Site Crawl Is your site showing up in search results? We will examine […]

Appeal To Customers Through Your Website’s Design

There are a number of ways that you can appeal to customers through your website’s design. The following article outlines some of the industry’s best tips to balance the need for good graphic design with good SEO practices. Creating eye-catching visuals, curating high-quality content and organizing relevant SEO is now more important than ever in website […]

Yoast SEO – Victoria WordPress Events Meetup

Hey WordPressers! This post contains the slides from the Yoast SEO WordPress Meetup that happened on November 19th. A big thanks to Q College for the space. If you have any questions or comments please post them below. Yoast SEO for WordPress Overview from IdeaZoneCA Useful links  Information on Yoast update All Yoast WordPress plugins […]

Victoria Business Directories – A Guide For Local Businesses

Get Citations on Prominent, Local Business Directories in Victoria, BC When is comes to local SEO it is very important to have many citations of your business information across the web. It is also important that the information across each of these platforms is consistent. Citations are simply mentions of your company’s business information online. […]

Getting Started With SEO For Your WordPress Website

Search Engine Optimization (SEO) is a controversial and commonly misunderstood marketing tactic. SEO is a very real, and accepted tactic that bring incredible potential to many businesses. What Really Is SEO? SEO is not about stuffing keywords into your pages and buying links. It use to be, but if you do that now you will […]

Google’s Mobile Update – What you need to know

In the multi-device world we live in, it’s important to ensure your website is presented well on devices of all sizes. From our experience with small to medium sized businesses, a website can expect to receive 20 – 50% of its traffic from mobile devices. Many North Americans name their phone as their main device […]

IdeaZone, Bold and Daring Design

I was recently asked where I saw IdeaZone’s design style moving in the future, and replied that I wanted us to move backwards – back to our roots. On further reflection, I realized that it was not IdeaZone’s design origins for which I was striving, it was my own. I have found myself thinking of […]

False HDR Effect From a Single JPG Photo with Photoshop

What is HRD Photography… or High Dynamic Range Imaging? “High dynamic range imaging or HDR Photography is a set of methods used in imaging and photography to allow a greater dynamic range between the lightest and darkest areas of an image than current standard digital imaging methods or photographic methods. HDR images can represent more accurately the range of intensity levels found […]

Jon Valade Presenting at WRCUP 2013

I have been asked to Join Richard Clement to present a session at this year’s WRCUP Conference at UVic. Richard and I will be spending this time critiquing websites for journalism students. From the conference’s Facebook Event page… Our conference will take place from March 22-24th at the University of Victoria. We are looking to bring dynamic […]

Facebook Reach

So I thought it might be time to test out the Facebook ads. IdeaZone has been staying consistent at 360 Facebook likes for almost a year. Granted there have been a number of interesting discussions but I really did not think that we were growing on this particular network.  Anyone who has a Facebook business […]