How to Decide Which Social Media Channel to Invest Your Time In With 4.2 billion active users globally, social media should be considered a key marketing tool for small and medium sized businesses. Social media channels provide the ability to target and build an audience and customer base at a relatively low cost. If your […]
The Importance of a Robots TXT File for your Website Increasing traffic to your website and staying on top of SEO is important for your business, but we know just how much of a rigorous process it can be. It takes a lot of analysis and patience, and between all the Google tools and intricate […]
AMP Has a Large List of Pros and Cons What is AMP? AMP amplifies the mobile user experience (UX) by bringing your content to your users instantly on mobile devices by shrinking and caching your website. This speeds up the loading process for sites, ads and emails to less than 1 second. This instant gratification […]
How to Use the Free Google My Business to Get Leads Google My Business (GMB) is a powerful universal platform adapted from Google Places for Business and the Google+ Pages dashboard. For business owners, an optimized GMB listing is an extremely effective way to get targeted traffic, show off reviews, promote featured content and direct […]
Remove Fake / Spammy / Incorrect / Offensive Reviews from Google with the New GMB Review Removal Tool Looking to remove a review from Google? Google My Business reviews can help or hinder your business’ reputation. When they’re good, they’re very good, but when they’re bad, your reputation on Google My Business (GMB) can tank. […]
What are Google Local Service Ads (LSAs) and How do they Work? As industry pros here at IdeaZone, we know that beyond all the apps, marketing tools and jargon is a business that just wants to reach its customers. Google Local Services Ads (LSAs) have been generating a lot of positive buzz because they do […]
33 of the Best [Free] Online Marketing Tools When you’re just getting started on your brand-new business or want to get your existing company thriving in the online marketplace, our digital marketing experts at IdeaZone can help. To give you some ideas, we’ve put together a list of some of the best marketing tools out there. And […]
6 Ways Facebook Ads and Google Ads Combine to Create Unbeatable Campaigns Many advertisers have a hard time choosing between Facebook Ads and Google Ads. There’s really no reason to choose though since Facebook and Google each have over 2 billion users and are the two strongest ad platforms today. Google and Facebook make […]
Follow These Rules to Get the Most SEO Benefit from Internal Links Internal linking is the SEO practice of linking from one page on a domain to another page on that same domain. Internal links add connections between the content and various pages on your website. Creating these hyperlinks builds up organic search rankings and […]
On Page Optimization Best Practices Part of the powerful trifecta of SEO skills (technical, on page and off page,) on page SEO can easily be the one factor that gets your pages ranked in the SERP’s (Search Engine Results Pages). On page SEO is essentially the optimization of your web pages’ content – for both […]
The Importance of a Good Review Solicitation & Management Strategy What are Online Reviews? Online reviews are essentially the updated version of word of mouth marketing. Online reviews are star ratings and/or written notes that give potential clients a first-hand look at feedback from customers who sought out the same service or product. 97% of […]
Create a 6 Month Mini Business Plan – who knows how long we’ll be dealing with covid and it’s effects so be proactive and create a 6 month plan, laying out things like cash reserves, projected income and expenses, strategies to undertake, staff to hire back and what that looks like, safety measures etc. Figure […]
Marketing Your Business Through the Effects of Coronavirus These are some crazy times we’re going through right now. “Unprecedented” is what we’re hearing in the news. In these unprecedented times, everyone should be thinking about their fellow countrymen as much as they are thinking about their own health, safety and livelihood. Business owners, hear this: […]
The short answer is a resounding YES! HTTPS stands for HyperText Transfer Protocol Secure and its purpose is to secure communication on the internet. By securing communication, we’re referring to protecting the privacy and integrity of data that is exchanged while users are visiting a website. If the data is not secured, then hackers are […]
The goal in writing high quality SEO optimized content for the web is to first satisfy your readers with valuable content and then make sure your content also satisfies the search engine bots. This means that the content must flow and progress naturally down the page while including strategically placed keywords and keyword synonyms. In […]
