The IdeaZone Blog

Does it make sense to suspend your online marketing during the COVID-19 crisis?

We have had several of our clients, especially those in tourism and hospitality, reach out to us wondering if they should continue with their digital marketing programs. In a time of social distancing and possible quarantines, does it make sense for businesses to suspend their digital marketing activities until this covid-19 pandemic passes? It’s obviously …

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Do I Really Need to Upgrade my Website from HTTP to HTTPS?

Do I Really Need to Upgrade my Website from HTTP to HTTPS?

The short answer is a resounding YES! HTTPS stands for HyperText Transfer Protocol Secure and its purpose is to secure communication on the internet. By securing communication, we’re referring to protecting the privacy and integrity of data that is exchanged while users are visiting a website.  If the data is not secured, then hackers are …

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The End of Google +

It’s official, Google is pulling the plug on Google + as of April 2, 2019—likely to avoid any April Fools’ confusion and explosion of memes poking fun at the failed platform. Ill-fated from the start, the platform hasn’t been particularly popular among consumers and recent stats show a dismal 5 second on page rate for …

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Gutenberg WordPress editor

Gutenberg: What you need to know about the new WordPress 5.0 editor and how it affects your site.

Today WordPress released version 5.0, a significant update which promises a new and revolutionary way of editing your website.  The goal of its new editor, Gutenberg, is to make it simpler to design posts and pages using “blocks” without the use of a layout builder or advanced editor.  This could be a boon for simple …

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