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Digital Marketing FAQ
What exactly is digital marketing?
Digital marketing is essentially any marketing activity that has a digital element to it. It includes everything from Search Engine Optimization (SEO) to Social Media Marketing, lead generation, email marketing, Pay Per Click (PPC) advertising, Conversion Rate Optimization (CRO) and more.
How does digital marketing influence potential customers?
It’s not so much about influencing customers (although this is partially what conversion rate optimization is about) but more to do with getting in front of customers. i.e., getting found online.
How can our digital marketing skills help your business?
Digital marketing matters and a well-run digital marketing campaign can:
- increase brand awareness
- drive more traffic to your site
- increase page and keyword rankings
- generate more leads & sales
What are the risks of digital marketing?
The risks of digital marketing are that you hire a person or company that doesn’t know what they’re doing. Their incorrect digital marketing efforts could quickly and negatively affect your company, brand and wallet. Mistakes could include things like using plagiarized / duplicate content, copyrighted images, badly implemented technical SEO, incorrect PPC campaigns and this list goes on and on.
How important is marketing on mobile?
Very! Today, the vast majority of us access the internet, book appointments, gather news and make purchases on a mobile device like a smartphone or tablet. Today, the customer journey is short. Your prospective customers want instant access to the products and information relevant to their needs. Anything less and they’re just seconds from clicking the dreaded “back” button.
From click-to-call to instant ordering, your mobile site needs to be seamless! Location-based marketing is also a major part of mobile digital marketing since 1 in 3 searches are done with the intent of finding a local company. With location-based marketing, you can choose to have your ads appear when your potential customers are within a certain range of your business.
WE’RE SERIOUS ABOUT DIGITAL MARKETING
At IdeaZone, we are a digital marketing agency in Victoria, BC, Canada and have been creating and implementing online marketing strategies since the 90’s! Because there’s no geographical limit with digital marketing, we now have wonderful online marketing clients all over Canada and the rest of the world.
Our specialties include making lead generating websites, SEO (search engine optimization), PPC (pay per click advertising), content creation and multi-channel marketing. We are also pros in Google My Business (GMB) optimization and marketing (often referred to as local SEO).
- We take the stress and anxiety out of online marketing
- Everything we do for your digital marketing is designed to align with your business goals
- We’re internet marketing nerds with a penchant for increasing conversions
- We track, measure and report on every campaign
A digital marketing campaign has many different elements. Many people confuse SEO with digital marketing but search engine optimization is just one component of a successful digital marketing strategy. Other elements include keyword research, paid advertising, social media marketing, content marketing, competitive analyses and more.
Our number one objective when working with new clients is to review their current situation to find opportunities for improvement. We do this by first running a site audit which then forms the basis for the monthly work. From that document, we develop a customized plan which includes things like keyword research, technical SEO fixes, on page optimization, content creation and marketing, off page SEO and more. Once the plan is finalized and approved, we get to work implementing the tasks, starting with the ones that move the needle the most.
As a full-service digital marketing agency, we offer customized monthly marketing packages as well as a la carte options, depending on the client’s needs and budget.
We’ve been doing this a long time so we understand the only thing that really matters to our clients is ROI. Whatever you call it – digital marketing, online marketing or internet marketing, our goal is always the same – to get the highest return on investment possible. If you’re looking for a professional online marketing company that gets solid results, increases leads and sales and gets their clients 1st page rankings, you should get in touch!
From conception to completion the whole team is exceptional! Great collaborative partners in business!
I’ve worked in teams with many people over the years, and very few can match the integrity, focus and creativity shown by IdeaZone. IdeaZone “gets it” – and they deliver.
I have contracted IdeaZone for a number of web projects and their work has been first rate. Jon takes the time to understand his clients and ensure the work reflects the client’s character.
Danielle is a highly proficient web developer and is dedicated to providing top quality work. We were especially impressed with her expertise in WordPress and her willingness to go the extra mile.