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We're Serious about Digital Marketing!
We’re a digital marketing agency in Victoria, BC, and at IdeaZone, we’ve been creating and implementing online marketing strategies since the 90’s! Because there’s no geographical limit with digital marketing, we now have wonderful online marketing clients all over Canada and the rest of the world.
Our specialties include making lead generating websites, SEO (search engine optimization), PPC (pay per click advertising), content creation and multi-channel marketing. We are also pros in Google My Business (GMB) optimization and marketing (often referred to as local SEO).
Victoria's Client-Centric Digital Marketing Agency
A digital marketing campaign has many different elements. Many people confuse SEO with digital marketing but search engine optimization is just one component of a successful digital marketing strategy. Other elements include keyword research, paid advertising, social media marketing, content marketing, competitive analyses and more.
Digital Marketing FAQ
Digital marketing is essentially any marketing activity that has a digital element to it. It includes everything from Search Engine Optimization (SEO) to Social Media Marketing, lead generation, email marketing, Pay Per Click (PPC) advertising, Conversion Rate Optimization (CRO) and more.
The risks of digital marketing are that you hire a person or company that doesn’t know what they’re doing. Their incorrect digital marketing efforts could quickly and negatively affect your company, brand and wallet. Mistakes could include things like using plagiarized / duplicate content, copyrighted images, badly implemented technical SEO, incorrect PPC campaigns and this list goes on and on.
Very! Today, the vast majority of us access the internet, book appointments, gather news and make purchases on a mobile device like a smartphone or tablet. Today, the customer journey is short. Your prospective customers want instant access to the products and information relevant to their needs. Anything less and they’re just seconds from clicking the dreaded “back” button.
From click-to-call to instant ordering, your mobile site needs to be seamless! Location-based marketing is also a major part of mobile digital marketing since 1 in 3 searches are done with the intent of finding a local company. With location-based marketing, you can choose to have your ads appear when your potential customers are within a certain range of your business.
It’s not so much about influencing customers (although this is partially what conversion rate optimization is about) but more to do with getting in front of customers. i.e., getting found online.
Digital marketing matters and a well-run digital marketing campaign can:
- increase brand awareness
- drive more traffic to your site
- increase page and keyword rankings
- generate more leads & sales