In the multi-device world we live in, it’s important to ensure your website is presented well on devices of all sizes. From our experience with small to medium sized businesses, a website can expect to receive 20 – 50% of its traffic from mobile devices. Many North Americans name their phone as their main device to access the web; in fact, mobile searches will exceed desktop searches by the end of the year, Google predicts.
Over the past few years Google has been looking at the mobile experience of websites more closely. Google has recently announced that they will be expanding their use of mobile-friendliness as a ranking signal. Unlike other Google updates that target specific countries, keywords searched, or anchor text, this update will affect all mobile searches, in all countries, for all keywords. This update happened on April 21st, 2015.
Wondering if your website is mobile friendly?
Google has a tool that can tell you:
- If your website classifies as mobile-friendly (and thus were not affected by the update)
- If your website is not mobile-friendly, it will explain what is not mobile friendly.
There are options for how you build a website that works for all devices. You can have a responsive website, or a separate optimized mobile website. Before April 21st, Google would generally rank websites on mobile phones the same as they ranked on desktop. That has now changed. If your website ranks on the first page for a given search term, you may not rank in the same position on a phone. The extent of the effect will depend on your individual situation and the competitive situation.
In 2012 IdeaZone started with responsive design, and in 2013 we made it a standard to build all our WordPress websites using responsive design. We understood the importance and value for our clients. For IdeaZone clients wondering about their mobile-friendliness please send us a message.
If you have any questions about the mobile-friendliness of your website don’t hesitate to contact us.