


2020 Facebook Update
The IdeaZone BlogNew Facebook Update 2020 dubbed “The New Facebook”
Have you noticed that Facebook is looking different these days? Following announcements in late 2019, Mark Zuckerberg and his team have slowly and painstakingly rolled out FB5 (Facebook 2020) for…

Google Loves Internal Linking
The IdeaZone BlogFollow These Rules to Get the Most SEO Benefit from Internal Links
Internal linking is the SEO practice of linking from one page on a domain to another page on that same domain. Internal links add connections between the content and various pages on…

The Importance of On Page SEO for Search Engine Rankings
The IdeaZone BlogOn Page Optimization Best Practices
Part of the powerful trifecta of SEO skills (technical, on page and off page,) on page SEO can easily be the one factor that gets your pages ranked in the SERP’s (Search Engine Results Pages). On page SEO is essentially…

Online Review Management
The IdeaZone BlogThe Importance of a Good Review Solicitation & Management Strategy
What are Online Reviews?
Online reviews are essentially the updated version of word of mouth marketing. Online reviews are star ratings and/or written notes that give potential clients…

COVID-19 Back to Business Checklist
The IdeaZone Blog
Create a 6 Month Mini Business Plan - who knows how long we'll be dealing with covid and it's effects so be proactive and create a 6 month plan, laying out things like cash reserves, projected income and expenses, strategies to undertake, staff to…

Covid-19 Advice for Business Owners
The IdeaZone BlogMarketing Your Business Through the Effects of Coronavirus
These are some crazy times we're going through right now. "Unprecedented" is what we're hearing in the news.
In these unprecedented times, everyone should be thinking about their fellow countrymen…

Does it make sense to suspend your online marketing during the COVID-19 crisis?
The IdeaZone BlogWe have had several of our clients, especially those in tourism and hospitality, reach out to us wondering if they should continue with their digital marketing programs. In a time of social distancing and possible quarantines, does it make sense for businesses…

Do I Really Need to Upgrade my Website from HTTP to HTTPS?
The IdeaZone BlogThe short answer is a resounding YES!
HTTPS stands for HyperText Transfer Protocol Secure and its purpose is to secure communication on the internet. By securing communication, we’re referring to protecting the privacy and integrity of data that…
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