Web Design & Digital Marketing Blog | IdeaZone.ca

2020 Facebook Update

New Facebook Update 2020 dubbed “The New Facebook” Have you noticed that Facebook is looking different these days? Following announcements in late 2019, Mark Zuckerberg and his team have slowly and painstakingly rolled out FB5 (Facebook 2020) for…

Google Loves Internal Linking

The IdeaZone Blog

Follow These Rules to Get the Most SEO Benefit from Internal Links Internal linking is the SEO practice of linking from one page on a domain to another page on that same domain. Internal links add connections between the content and various pages on…

The Importance of On Page SEO for Search Engine Rankings

The IdeaZone Blog

On Page Optimization Best Practices Part of the powerful trifecta of SEO skills (technical, on page and off page,) on page SEO can easily be the one factor that gets your pages ranked in the SERP’s (Search Engine Results Pages). On page SEO is essentially…

Online Review Management

The IdeaZone Blog

The Importance of a Good Review Solicitation & Management Strategy What are Online Reviews? Online reviews are essentially the updated version of word of mouth marketing. Online reviews are star ratings and/or written notes that give potential clients…

COVID-19 Back to Business Checklist

The IdeaZone Blog

Create a 6 Month Mini Business Plan - who knows how long we'll be dealing with covid and it's effects so be proactive and create a 6 month plan, laying out things like cash reserves, projected income and expenses, strategies to undertake, staff to…

Marketing Your Business Through the Effects of Coronavirus

Covid-19 Advice for Business Owners

The IdeaZone Blog

Marketing Your Business Through the Effects of Coronavirus These are some crazy times we're going through right now. "Unprecedented" is what we're hearing in the news. In these unprecedented times, everyone should be thinking about their fellow countrymen…

Does it make sense to suspend your online marketing during the COVID-19 crisis?

The IdeaZone Blog

We have had several of our clients, especially those in tourism and hospitality, reach out to us wondering if they should continue with their digital marketing programs. In a time of social distancing and possible quarantines, does it make sense for businesses…

Do I Really Need to Upgrade my Website from HTTP to HTTPS?

The IdeaZone Blog

The short answer is a resounding YES! HTTPS stands for HyperText Transfer Protocol Secure and its purpose is to secure communication on the internet. By securing communication, we’re referring to protecting the privacy and integrity of data that…

The End of Google +

The IdeaZone Blog

It’s official, Google is pulling the plug on Google + as of April 2, 2019—likely to avoid any April Fools’ confusion and explosion of memes poking fun at the failed platform. Ill-fated from the start, the platform hasn’t been particularly popular…

Our Blog

2020 Facebook Update

Google Loves Internal Linking

The Importance of On Page SEO for Search Engine Rankings

Online Review Management

COVID-19 Back to Business Checklist

Covid-19 Advice for Business Owners

Does it make sense to suspend your online marketing during the COVID-19 crisis?

Do I Really Need to Upgrade my Website from HTTP to HTTPS?

The End of Google +

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