I was recently asked where I saw IdeaZone’s design style moving in the future, and replied that I wanted us to move backwards – back to our roots. On further reflection, I realized that it was not IdeaZone’s design origins for which I was striving, it was my own.
I have found myself thinking of my early days in this industry, before anyone started seriously talking about this new medium called the ‘inter-web’.
In 1993 (yes, I am that old), renowned graphic designer Richard Urysz brought me into his firm. His company, Designamite, was a creative design firm that specialized in corporate branding and point of purchase advertising. I wish I could say that Richard hired me based on my outstanding design skills, but I suspect it had more to do with him being tired of watching the father of his two grandsons struggle as a freelance graphic designer.
Richard provided bold and daring design, laced with tongue-in-cheek copywriting, and his work was far beyond outstanding.
One night, over too much beer and bourbon, Richard told me that he felt that the internet would be the world’s next point of purchase medium and that we needed to move in that direction. I felt that trying to push a highly graphical message through a 14.4kbit/s (the best at the time) modem was crazy. Richard insisted that one day, every business would be featured on the web. We might even have online services that would stream our audio and maybe even video.
He might have been accused of being a visionary.
Designamite shortly became one of the first design firms in BC to feature a client’s company online. It was a daring and innovative marketing move that proved itself to be immensely successful.
Designamite folded. Richard and I parted ways, but continued to work closely together. Richard went on as Creative Director at PCNCG, while I founded J. Valade Studios (soon to merge with IdeaZone). In the early years, I felt that Richard’s designs were much too bold for the internet, while my team kept things subdued and comfortable for our small business clients.
The friendship that Richard and I shared went far beyond our working relationship, lasted much longer than my marriage with his daughter, and was steeped within the industry that defined us both.
The technology that drives the internet is finally there. WordPress, with the right editors and plugins, allows us to bring bold and daring graphic design to the internet.
THAT IS WHERE I WANT IDEAZONE TO BE.
I want IdeaZone to be bold, laced with tongue-in-cheek copywriting, and far beyond outstanding. I want this company to reflect the heart and soul that Richard and I originally brought to this industry.
Richard was more than just a friend. He was a mentor I looked up to and respected. I owe my career to him and I wish him the best in the next life.