Although IdeaZone built and has managed Van Isle Marina ‘s website, another company was in charge of digital marketing and it was in the course of meeting marina management about the website that we found out all was not well with their digital marketing campaign.

Van Isle Marina management was frustrated with digital marketing campaigns that were not getting results, despite the cost.  Their search engine results were stagnant, and the marketing company wasn’t sending any reports to explain the lack of performance. The final stroke against the former company came when marina management stumbled across some of their own online ads, posted without prior approval.  Not only were they posted without permission, management considered the ads to be completely off brand.

Eagle Nook Resort found their poorly-built WordPress site unattractive and nearly impossible to edit. Because the staff had trouble working with the content management system, the information was out of date. The costs of managing the site were inflated, and worse, it was not converting site visitors into bookings. In the competitive market of wilderness resort accommodation, the site was ranking so poorly that even their ongoing digital marketing campaign was not bringing in results.

When Equilibrium Therapeutics came to us, they had a poorly-built website that did not completely reflect the scope of work they provided.  Their second location was not represented at all on their website. In a highly competitive industry, they were not able to break through the online noise from their competition.