Pay Per Click marketing, also called PPC marketing or advertising, is something that is absolutely worth paying for because you’re not just paying to have your ad splashed anywhere online. You’re paying for on-demand, highly targeted traffic and ads that are seen by your business’ key demographic.

Instead of waiting for the longer game of SEO and organic rankings, it’s almost essential to have a paid campaign running from the outset. Since you’re paying per click, you don’t have to pay anything until someone clicks on one of your ads.

Unlike Search Engine Marketing and SEO, where the goal is to get customer traffic to your site through organic searches (i.e., without cost), pay per click advertising is strictly a paid advertising play. Even a small campaign and a low ad spend can have a very positive effect on your bottom line.

If you’re looking for immediate, highly targeted traffic, Pay Per Click advertising is your answer. At IdeaZone, we’ll conduct thorough market research to uncover the common — even downright surprising search terms and phrases your potential customers are searching for.

Using these lists of relevant keywords, we then work with you to set a budget and choose the type of campaigns to run to get the best results possible. Everything is based on your preferred bid strategy, type of product / service you’re promoting, preferred platforms and your ideal customers. The result is a highly targeted digital marketing strategy designed to increase visits and leads.