Pay Per Click (PPC) Advertising
We are a PPC advertising company in Victoria, BC, Canada with clients on Vancouver Island and internationally.
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What Is PPC?
PPC stands for Pay Per Click and it refers to paid advertising such as Google Ads (formerly Google AdWords), Facebook Ads, YouTube Ads, LinkedIn Ads, Instagram Ads, Pinterest Ads etc. At IdeaZone, we specialize in Google Ads and Facebook Ads, which are by far the most popular and influential platforms that net the best results for strategically positioned ads. Though we focus on the big guns of Google and Facebook, we are also experienced with running paid campaigns on other platforms.
Why Do I Need a PPC Campaign?
Pay Per Click marketing, also called PPC marketing or advertising, is something that is absolutely worth paying for because you’re not just paying to have your ad splashed anywhere online. You’re paying for on-demand, highly targeted traffic and ads that are seen by your business’ key demographic.
Instead of waiting for the longer game of SEO and organic rankings, it’s almost essential to have a paid campaign running from the outset. Since you’re paying per click, you don’t have to pay anything until someone clicks on one of your ads.
Unlike Search Engine Marketing and SEO, where the goal is to get customer traffic to your site through organic searches (i.e., without cost), pay per click advertising is strictly a paid advertising play. Even a small campaign and a low ad spend can have a very positive effect on your bottom line.
If you’re looking for immediate, highly targeted traffic, Pay Per Click advertising is your answer. At IdeaZone, we’ll conduct thorough market research to uncover the common — even downright surprising search terms and phrases your potential customers are searching for.
Using these lists of relevant keywords, we then work with you to set a budget and choose the type of campaigns to run to get the best results possible. Everything is based on your preferred bid strategy, type of product / service you’re promoting, preferred platforms and your ideal customers. The result is a highly targeted digital marketing strategy designed to increase visits and leads.
PPC MANAGEMENT
What are Some Pros & Cons of PPC Advertising?
Nothing is perfect, although a finely tuned PPC strategy is close because it’s a form of digital advertising tailored to your ideal audience. Your target audience can also be as broad or as narrow as you like. Using our decades of experience and expertise, we’re happy to guide you to the PPC advertising campaign that’s right for your business.
Pros:
Highly targeted traffic from social media platforms and major search engines like Google
You choose your daily advertising budget and only pay when people click on your ads
Quickly see what’s working and what isn’t before investing time and effort into Search Engine Optimization
Cons:
Once you stop paying, PPC-driven traffic to your landing page also stops
PPC should be used in conjunction with other digital marketing tools like a solid SEO strategy
Depending on your industry and competition, the marketing budget has the potential to get expensive. For this reason, we always recommend testing the waters first with a lower budget that can be increased as your conversion rates increase
If you’re looking for pay per click experts, get in touch and let’s talk about getting you some targeted traffic!
