Pay Per Click (PPC) Advertising

PPC Marketing Company in Victoria BC

What is PPC?

PPC stands for Pay Per Click and it refers to paid advertising such as Google Ads (formerly Google Adwords), Facebook Ads, YouTube Ads, LinkedIn Ads, Instagram Ads, Pinterest Ads etc. Since Google Ads and Facebook Ads are the most popular PPC platforms, these are the platforms that we specialize in.

Pay Per Click marketing, also called PPC marketing or advertising, is something that you shouldn’t mind paying for because you are paying for on-demand, highly targeted traffic. Unlike SEO, whose goal it is to get traffic to your site organically (ie without paying), pay per click advertising is strictly a paid advertising play. Instead of waiting for the longer play game of SEO and organic rankings, it’s good to have a paid campaign running from the outset. Since you’re paying per click, you don’t have to pay anything until someone clicks on one of your ads. If you’re looking for immediate, highly targeted traffic, Pay Per Click advertising is your answer.

Pros & Cons of PPC Advertising

Pros:

• Highly targeted traffic when and however much you want
• Only pay when people click on your ads
• Quickly see what’s working and what isn’t before investing time and effort into SEO

Cons:

• Once you stop paying, you stop getting traffic
• Should be used in conjunction with other digital marketing strategies
• Depending on your industry and competition, the cost per click can get expensive

We specialize primarily in Google Ads (formerly Google Adwords) and Facebook Ads marketing as they are the big boys of the pay per click industry. But we are also experienced running paid campaigns on the other platforms as well.

We are a PPC advertising company in Victoria, BC, Canada with clients on Vancouver Island and the rest of Canada as well as in the U.S.  If you’re looking for payperclick experts, get in touch and let’s talk about getting you some targeted traffic!

Call us today at 250.412.5610 or fill out the form and let’s talk PPC!