The Client
Equilibrium Therapeutics is an award-winning clinic with two locations: one in downtown Victoria, and a newer location in Saanich. They provide massage therapy services, acupuncture, chiropractic and physiotherapy, adapted to fit a wide range of needs. The clinic offers professional health care services ranging from rehabilitating injuries to addressing various health issues that limit people’s lifestyles.
The Challenge
When Equilibrium Therapeutics came to us, they had a poorly-built website that did not completely reflect the scope of work they provided. Their second location was not represented at all on their website. In a highly competitive industry, they were not able to break through the online noise from their competition.
The Solution
We recommended that it would be easier and more cost-effective to completely rebuild the website than try and fix the existing one. The business owners agreed, so we created a site with a much more comfortable user experience, containing clear calls to action. We also provided WordPress training with Equilibrium staff so that they could manage their own content and media. To complement the website, we developed a digital marketing campaign that includes:
- Keyword and competitive analysis
- On-page search engine optimization (SEO)
- Creation of keyword rich content for the overall site and a number of landing pages
- Management of their Google My Business account
- Citations campaign
- Review solicitation campaign
- Google Ads campaign
The Results
The results for the client were dramatic:
- Equilibrium Therapeutics experienced an Increase in site traffic by 237% within the first three months
- Online bookings grew by 300% over the same period
237%
Increase in site traffic
300%
More online bookings
