The IdeaZone Blog

Is your website just a pretty place on the web, or does it actually work for you? Is one of the primary purposes of your site to attract potential customers and convert them into leads through a contact form, request a quote form, etc? If so you should know your conversion rate, track it on […]

Search Engine Optimization (SEO) is a controversial and commonly misunderstood marketing tactic. SEO is a very real, and accepted tactic that bring incredible potential to many businesses. What Really Is SEO? SEO is not about stuffing keywords into your pages and buying links. It use to be, but if you do that now you will

In the multi-device world we live in, it’s important to ensure your website is presented well on devices of all sizes. From our experience with small to medium sized businesses, a website can expect to receive 20 – 50% of its traffic from mobile devices. Many North Americans name their phone as their main device

I was recently asked where I saw IdeaZone’s design style moving in the future, and replied that I wanted us to move backwards – back to our roots. On further reflection, I realized that it was not IdeaZone’s design origins for which I was striving, it was my own. I have found myself thinking of

What is HRD Photography… or High Dynamic Range Imaging? “High dynamic range imaging or HDR Photography is a set of methods used in imaging and photography to allow a greater dynamic range between the lightest and darkest areas of an image than current standard digital imaging methods or photographic methods. HDR images can represent more accurately the range of intensity levels found

I have been asked to Join Richard Clement to present a session at this year’s WRCUP Conference at UVic. Richard and I will be spending this time critiquing websites for journalism students. From the conference’s Facebook Event page… Our conference will take place from March 22-24th at the University of Victoria. We are looking to bring dynamic

So I thought it might be time to test out the Facebook ads. IdeaZone has been staying consistent at 360 Facebook likes for almost a year. Granted there have been a number of interesting discussions but I really did not think that we were growing on this particular network.  Anyone who has a Facebook business